Work with Michelle on the all new NBSL Masterclasses for County Durham Businesses

PLEASE NOTE: I now have a dedicated webpage for the NBSL masterclasses where I have the most up-to-date session dates, application links etc: NBSL Masterclasses in County Durham

I am over the moon to announce that I will be delivering An Introduction to Social Media and Digital Marketing; a two-day, fully funded Masterclass from the wonderful team at NBSL.

I will be delivering the Masterclasses across County Durham for County Durham businesses.

I can’t wait to work with people I haven’t met before and also meet lots of new faces!

I will also be delivering Starting to Use Digital Marketing to Grow your Business.


In this two day Masterclass we will work together to get you started with your digital marketing and then build your confidence to create a simple, but effective, one month social media plan.

We’ll start by actually explaining what digital marketing so this is the perfect Masterclass for digital marketing and social media beginners.

Across the two days we will:

  • Decide which two social media platforms (i.e. Facebook, Twitter, LinkedIn, Instagram) are best for promoting your business.
  • Focus on Facebook as it is the most commonly used platform.
  • Learning about what content ise. words, photos, videos, so you share a variety of things on Facebook. You can start to share this learning across your other key platform(s).
  • Start to learn how to use your two chosen platforms on a practical level.
  • Work together to create a simple, one month plan so you start to use social media in your digital marketing.

This Masterclass is suitable for new business owners who want to learn how social media can form part of their digital (i.e. online) marketing. It is also suitable for more experienced business owners who have avoided social media due to a lack of knowledge and confidence! In this Masterclass there will be no jargon and no such thing as a silly question!

We will support and help each other; it will be practical, hands on and supportive.

Please feel free to bring your laptop as you will have opportunities to put your learning into practice.


You must be trading – you can be in your early days but you do have to have started


The business must be based in from County Durham

If you have any questions about your eligibility then simply call the lovely, friendly team at NBSL on 01670 813322.


This is a two-day masterclass and you MUST be able to attend BOTH days.

If you can’t attend on the currently available dates but would like to attend just let me know via a message on my Custard & Bear Facebook Page and I will let you know as soon as new dates are released.


  • Monday 16 and Monday 23 April 2018
  • 9.30am – 5pm on both days
  • Refreshments and a light buffet lunch will be provided
  • The location will be the Digital Sparkles office in Consett (DH8 6BN) which is a lovely, bright space to work.
  • Bring your laptop to help you get the best out of the day

Spaces are limited to 12 so that you all have time to work with me and really put in some hard work and come away with a good social media plan.

I will be running the courses regularly throughout the year and across Durham (Bishop Auckland, Peterlee, Cherster-le-Street, Durham City, Seaham etc). However I’ll probably only visit each location every few months so if you see a Masterclass on close to you then GET BOOKED ON QUICKLY as the 12 spaces genuinely do go quickly.

You can obviously travel, but it nice to be close to home when you leave a full day of training and your head is spinning!


First of all check you are available for BOTH of the two days.

Then complete the online application at: https://www.nbsl.org.uk/cb-masterclass-application 

This is the application for an Introduction to Social Media Marketing on 16 and 23 April – to be the first to find out when new dates are released for this Masterclass AND for the Using Digital Marketing to Grow Your Business you can sign up here.

If you have questions about the application process please contact NBSL on 01670 813322.


To be the first to find out when new dates are released for An Introduction to Social Media Marketing Masterclass AND for  Starting to Use Digital Marketing to Grow Your Business you can sign up here.

There’s a whole raft of other Durham Masterclasses being launched which will be delivered by some great trainers, so visit the NBSL website to see what’s on offer.

It goes without saying that I’d love you on one of Masterclasses, but I can’t be selfish if there’s a course better suited to you!

If you have questions about the Masterclasses please contact NBSL on 01670 813322.


The NBSL Masterclasses cost you nothing to attend.

However, they aren’t ‘free’ – they are fully funded. This means they have a monetary value attached to them and NBSL essentially fund that place for you.

This then means that you can apply for an NBSL business improvement grant  – we will explain this in more detail on the day. In a nutshell it’s great news; you get a Masterclass all paid for and also the chance to access more business improvement support which NBSL can part fund. It’s a great time to be a business in Durham!

If you have questions about the Masterclasses or grant funding post Masterclasses please contact NBSL on 01670 813322.