NBSL TWO DAY, FULLY FUNDED, SOCIAL & DIGITAL MEDIA MARKETING MASTERCLASSES
Work with Michelle on the all new NBSL Masterclasses for County Durham Businesses

I am over the moon to announce that from April 2018 until December 2020 I will be delivering regular training for NBSL.

You can come along for two days of fully funded training on either;

  • An Introduction to Social Media and Digital Marketing (i.e. how to get good at Facebook etc) ; or
  • Starting to Use Digital Marketing to Grow your Business  (i.e. how to use email lists, your blog, SEO etc).

I will have developed these two brand new Masterclasses and will be delivering them across County Durham for County Durham businesses. From Seaham to the City Centre, from Consett to the Coast, Peterlee and Chester-le-Street and from Bishop to Stanhope, you’ll find me helping people get to grips with the social media marketing.

If you’re a new(ish) business or a more established business who has yet to get to grips with their online marketing (or simply needs some reassurance that they’re doing okay with it) then my Masterclasses will be perfect for you.

if you don’t know me then please know that I don’t bite and on my training we always have cake! By the end of your Masterclass you’ll come away with new skills, ideas, business pals and the confidence to put an online marketing plan into place.

My NBSL Masterclasses will get you to fall in love with your online marketing!

FULLY FUNDED = Nothing for you to pay!

I’m not allowed to say ‘free’ as the Masterclasses aren’t technically free.

Each place has a monetary value attached to it and NBSL essentially pay for your place using funding; hence your place if ‘fully-funded’ rather than ‘free.’

If you are eligible you are allowed to attend one 2-day Masterclass.

The two days are incredibly value and will, if you implement what you learn, help you move your business forward – so your investment is time; your most precious resource.

Because the Masterclass has a monetary value attached to it you can then apply for a Business Improvement grant at lower rate i.e. you can spend a minimum of £500 and get 40% back,. If you don’t attend a Masterclass you will need to spend a minimum of £2,500 to get 40% back.

I’m often asked what ‘the catch is’ – but there isn’t one! Other than getting wrist ache when you have to sign lots of forms on your first day!

There is nothing for you to pay – all we need you to do is meet three crucial, but simple, criteria (see below), submit your application form (link below) and when you are approved to come along and enjoy yourself!

Take the time to spend two days working on, not in, your business; it will be so powerful

An Introduction to Social Media Marketing is the first of my 2-day Masterclasses.

In this two day Masterclass we will work together to get you started with your digital marketing; we’ll start by actually explaining what digital marketing is!

  • This is the perfect Masterclass for digital marketing and social media beginners.
  • We will decide which two social media platforms (i.e. Facebook, Twitter, LinkedIn, Instagram) are best for promoting your business.
  • Facebook will be the main focus of the two days as it is the most commonly used platform. By learning about what content (i.e. words, photos, videos) you can use on Facebook you can start to share this learning across your other key platform(s).
  • We will start to learn how to use your two chosen platforms on a practical level.
  • We will work together to create a simple, one month plan so you start to use social media in your digital marketing

This Masterclass is suitable for new business owners who want to learn how social media can form part of their digital (i.e. online) marketing. It is also suitable for more experienced business owners who have avoided social media due to a lack of knowledge or sheer terror or have dabbled and need some reassurance!

If you have worried to date that you don’t have enough experience to attend social media training then this will be the perfect Masterclass for you.

We will work in a small class of 12 and will support and help each other; it will be practical, hands on and supportive.

Please feel free to bring your laptop (or tablet) as you will have opportunities to put your learning into practice.

BOOKING DETAILS & DATES ARE BELOW

Forget your fear of Facebook or your terror over Twitter and come along

Starting to Use Digital Marketing to Grow Your Business is the second 2-day Masterclass I have developed for NBSL.

The overall aim of the Masterclass is for clients to leave with practical, bespoke ideas on how to increase sales by 10% via digital marketing.

  • We will start by dispelling the myth that digital marketing is ONLY social media; this is NOT a Masterclass on Facebook!
  • (If you’re looking for help on getting started with Facebook you can work with Michelle on her Introduction to Social Media Marketing Masterclass).
  • We will look at how other types of digital marketing, such as your website, blogging, email marketing and SEO etc, can be used to increase visibility, generate trust and ultimately increase sales by at least 10%.
  • We will look at these platforms on a practical level, giving you the confidence to leave the Masterclass and try them out for yourself.
  • We will generate plenty of practical ideas on how to make the platforms work for you and your business.
  • We will work together to create a simple, one month digital marketing plan which you can start implementing in order to work towards increasing sales by 10%.

This masterclass is suitable for new business owners who want to discover what other digital (i.e. online) marketing options exist beyond Facebook. It is also suitable for more experienced business owners who have avoided using digital media due to a lack of knowledge.

If you have worried you don’t have enough experience to attend digital marketing training then this will be the perfect introductory Masterclass for you.

We will work in a small class of 12 and will support and help each other; it will be practical, hands on and supportive.

Please feel free to bring your laptop (or tablet) as you will have opportunities to put your learning into practice.

BOOKING DETAILS & DATES ARE BELOW

Forget your fear of Facebook or your terror over Twitter and come along

JULY 2018

STARTING TO USE DIGITAL MARKETING TO GROW YOUR BUSINESS

Tuesday 03 and Tuesday 10 July

  • 9.30am – 5pm on both days
  • Refreshments and a light buffet lunch will be provided (please let us know if you have special dietary needs)
  • The location will be the Digital Sparkles office in Consett (DH8 6BN) which is a lovely, bright space to work
  • Bring your laptop (or tablet) to help you get the best out of the day
  • Spaces are limited to 8 so that you all have time to work with me and really put in some hard work and come away with a good social media plan.

TO BOOK YOUR PLACE: Follow the link to the NBSL website and complete the application form. If you have any questions you can simply call the NBSL team on 01670 813322 or pop me a Facebook Message on my Custard and Bear PageNB: Before you book check your eligibility (details are at the bottom of this page).

Booking Link: https://www.nbsl.org.uk/masterclass-application

 

INTRODUCTION TO SOCIAL MEDIA MARKETING

Tuesday 06 and Tuesday 13 November 2018

  • 9.30am – 5pm on both days
  • Refreshments and a light buffet lunch will be provided (please let us know if you have special dietary needs)
  • The location will be the EDBS, Novus Seaham (SR7 7TT)
  • Bring your laptop to help you get the best out of the day
  • Spaces are limited to 10 so that you all have time to work with me and really put in some hard work and come away with a good social media plan.

TO BOOK YOUR PLACE: Follow the link to the NBSL website and complete the application form. If you have any questions you can simply call the NBSL team on 01670 813322 or pop me a Facebook Message on my Custard and Bear Page. NB: Before you book check your eligibility (details are at the bottom of this page).

Booking Link: https://www.nbsl.org.uk/masterclass-application

 

FUTURE DATES

I will be running Masterclasses  regularly until December 2020 across Durham (Bishop Auckland, Peterlee, Chester-le-Street, Durham City, Seaham etc). However I’ll probably only visit each location every few months so if you see a Masterclass close to you then GET BOOKED ON QUICKLY as the 8-12 spaces genuinely do go quickly.

Let me know if you would like to go on my waiting list and I’ll let you know when new dates are released.

ELIGIBILITY

Between March 2018 and December 2020 you can attend one fully-funded, 2 day Masterclass.

In order to come along to a Masterclass you must fulfill three important, but simple, criteria;

  1. You must be trading – you can be in your early days but you do have to have started, AND
  2. The business must be based in County Durham.
  3. You must attend both days, for the whole duration each day

When you book your place you will submit an online application form to NBSL who will check your eligibility and then confirm your place.

 

HOW MUCH DOES THE MASTERCLASS COST?

An NBSL Masterclass costs you nothing to attend.

However, they aren’t ‘free’ – they are fully funded. This means they have a monetary value attached to them and NBSL essentially fund that place for you.

This then means that you can apply for an NBSL business improvement grant  – we will explain this in more detail on the day. In a nutshell it’s great news; you get a Masterclass all paid for and also the chance to access more business improvement support which NBSL can part fund. It’s a great time to run a business in Durham!

If you have questions about the Masterclass funding, or post-Masterclasses grant funding please contact NBSL on 01670 813322.

I would love to work with you; don't miss out on this great opportunity - get your space booked!